City of Santa Monica
California

Staff Report
1538

Professional Services Agreement Modification for Graphic Design Services with Selbert Perkins Design for Wayfinding Project

Information

Department:Planning Commission Agenda (PCD)Sponsors:
Category:03. Consent Calendar

Attachments

  1. Printout

Recommended Action

Recommended Action

Staff recommends that the City Council:

1.      Authorize the City Manager to negotiate and execute a first modification to professional services agreement #2946 in the amount of $100,000 with Selbert Perkins Design, a California-based company, for graphic design services for design of Downtown Parking Wayfinding Signage and Citywide First Mile-Last Mile Signage. This will result in a five year amended contract/agreement with a new total amount not to exceed $179,900;

2.      Authorize budget changes as outlined in the Financial Impact and Budget Actions section of this report.

Staff Report Body

Executive Summary

This report recommends an extension of the contract with Selbert Perkins Design to continue providing graphic design services to support the City’s Downtown Parking and Expo First-Last Mile Wayfinding Project.  The contract modification would extend the term of the contract until June 30, 2021 in an amount not to exceed $100,000, for a total amount not to exceed $179,900.  Services for graphic design for the wayfinding project would come from funds deposited by Macerich Santa Monica LP pursuant to the Development Agreement No. 13DEV010.

 

Background

 

In 2014, City staff sought a graphic design consultant that could create a wayfinding system that helps people find an efficient path to where they are going, consisting of elements such as pedestrian-scale maps and information, bike network signs, parking availability and directional information.  The goal was to maintain consistency with the City’s accepted signage standards and approved graphic identity, reduce signage clutter and improve wayfinding for all users, including reducing the travel distances and congestion from vehicles circling in the Downtown looking for available parking. The graphic design firm of Selbert Perkins Design was selected following a competitive Request for Proposal process because of its wide range of experience with public agencies, qualified experienced team members and thoughtful creative approach.  Selbert Perkins Design has provided graphic design services to the City on previous projects, including the recent Michigan Avenue Neighborhood Greenway (MANGo) identity and wayfinding signage.  Selbert Perkins Design’s current work on the City’s Downtown Parking and Expo First-Last Mile Wayfinding Project has been of high quality.  They have been expeditious in responding to input from the City’s Wayfinding Team. 

 

Discussion

 

Staff executed professional services agreement No. 2946 on October 28, 2014 in the amount of $79,900.  A modification to the existing professional services agreement No. 2946 is proposed to allow the firm to continue to provide graphic design services for this project.  The original scope of work was limited to the conceptual design of a family of wayfinding signs and the final design and documentation necessary for construction and installation of only the Downtown parking wayfinding signs.  Selbert Perkins Design is finalizing the design of these downtown parking signs; the design is currently under review by a stakeholder committee consisting of key City staff and representatives of DTSM.  

 

Under the current contract scope Selbert Perkins Design has also developed the preliminary design for a family of signs to provide direction and information to pedestrians and bicyclists oriented toward Expo first-last mile wayfinding.  First-last mile wayfinding assists people making connections using rail, bus, bike and walking transportation, encouraging more people to use sustainable and active transportation options and reducing pressure on the vehicle network. This design concept has been developed with public input, including from the Business Improvement Districts leadership, DTSM and other Downtown stakeholders, and via questionnaires completed by attendees at this year’s National Night Out event.  A committee of stakeholders comprised of key City staff and DTSM is providing input and direction on the refinement of the design concept.  The proposed contract amendment would allow these efforts to continue.

 

Preliminary Concept Design for Expo First-Last Mile Wayfinding Signs

 

Selbert Perkins has nearly completed the scope of work pursuant to the original agreement, and the modification would allow the firm to provide graphic services to develop final design and documentation necessary for construction and installation of the wayfinding signage oriented towards pedestrians and bicyclists in the vicinity of the three new Expo Light Rail stations.  The fabrication and installation of this wayfinding signage is funded through the 2013 Metro Call for Projects award for the “Multi-Modal Wayfinding: Congestion Reduction/Station Access” project.

 

Vendor/Consultant Selection

The firm, Selbert Perkins Design, was chosen through an RFP process in 2014.  The Request for Proposals was released on May 24, 2014; four firms submitted proposals.  Selbert Perkins Design was selected to provide graphic design services because of its wide range of experience with public agencies, qualified experienced team members and thoughtful creative approach to the wayfinding project.  The conceptual designs for the family of wayfinding signage created to date reflect the firm’s expertise and creativity.  Additionally, the firm’s work to date effectively incorporates input from City staff, DTSM and other Downtown stakeholders, as well as input  from the general public received via over 100 surveys completed at the July 2015 National Night Out event. The contract modification would allow Selbert Perkins Design to continue to provide the graphic design services necessary to complete the next phase of the City’s Downtown Parking and Expo First-Last Mile Wayfinding Project.  Additionally, the continuity will facilitate the expedient preparation of drawings and documentation necessary to implement the project within the schedule(s) established by the funding agency(s).  Funding will be allocated to the City over multiple years and installation of the signs is projected to be in calendar year 2017.

 

Financial Impacts and Budget Actions

This agreement modification to be awarded to Selbert Perkins Design is $100,000 for an amended agreement total not to exceed $179,900. One-time development agreement funds in the amount of $100,000 were received and set aside in the Special Revenue Source Fund. Award of the agreement modification requires the following budget changes:

1.     Release fund balance from reserve account 4.366515 (Santa Monica Place Development Agreement) of $100,000;

2.     Appropriate $100,000 to C049100.589000 (Wayfinding SM Place DA).

1. Release fund balance from reserve account 4.366515 (Santa Monica Place Development Agreement) of $100,000;

2. Appropriate $100,000 to C049100.589000 (Wayfinding SM Place DA)

Meeting History

Jan 26, 2016 5:30 PM  City Council Regular and Special Joint Meeting
draft Draft